Atlantic club, worth the walk. The atlantic club is a bit of a walk from center boardwalk, but it's worth it. The slots are new they have some decent and full pay video poker, but no poker room. It's small, but clean. The buffet and cafes are all pretty good. You can stop by the Tropicana next door on the trip. Atlantic Club Casino. Find out why anyone who is searching for Atlantic City lodging should consider the Atlantic Club Casino Hotel. Atlantic Club Casino, Atlantic City, NJ. 17,028 likes 2 talking about this 6,643 were here. Located at Boston Ave and The Boardwalk in Atlantic City.
The Atlantic Club Casino is one of Atlantic City’s original casinos. Originally opening in 1980 as Sands Resort, the casino – with the creative and strategic guidance of EFK – has been transformed into a gambling and entertainment destination favored by the locals for its’ affordability, great food, low denomination slots and tables, and its’ location on the AC boardwalk. After all, it is the casino for the rest of us.
Services Provided
We took a full approach to rebranding the Atlantic Club by hitting all the major channels. With TV, Radio, Print, and Digital, no stone was left unturned in showing that there is more than just a casino down in AC. Our ads featured both humorous and realistic portrayals of the people and the city to give visitors insight into the variety of options they have, besides Blackjack.
- branding
- packaging
- responsive web design
- ui
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- video
- website
Atlantic Club Atlantic City News
A Casino For The Rest Of Us
Instead of getting lost in the shuffle of high-rollers that outbid the table, the Atlantic Club featured reasonable slots and tables that brought more fun than stress to the game. The branding was simple: we are for everyone. Our featured stories allowed us to see the residents of the area live large in comfortable salons, lavish restaurants, and being treated like royalty, without breaking the bank. Instead of sitting next to the 1%, your sitting next to your friend.
Headline
Atlantis Casino Play For Free
It’s hard enough to stay in the minds of consumers in most industries. In Gaming, nearly impossible. We stood out from the crowd with headlines that everyone can relate too that was clever and truthful. Featured in restaurants, hotels, and inside the casino themselves, we push the budget-friendly value of a trip to the Atlantic Club.
Outdoor Outworks
In a city full of bright lights, flashing ads, and signs for cheaper parking, we found a way for the Atlantic Club to stand out. Our billboards weren’t about unrealistic portrayals of Atlantic City life, but more about the everyday experiences of it’s residents and a normal tourist who’s interested to see more than just the casino.
Free parking, a family lifestyle, and quips that spoke to tourists were more effective than promising unlimited riches, champagne, and red carpet service. So on several billboards and banners, we featured an honest portrayal and included promotional events to make consumers feel they could win and also have fun.
Commercial
Our voice for the Atlantic Club came to life in our television ads. Below are just two commercials that showed what the rest of us want in our vacation experience. To be spoiled, to gave a great meal, and to take a break from the mundane without having to give up your car, home, and first-born.
Results
As the city’s first locals casino, we were able to stand out in the Trump’s and Tropicana’s of Atlantic City. By highlighting what matters to the locals, we were able to significantly raise revenue and put a positive spin to affordability.
More Work
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The long-closed Atlantic Club Casino has finally been sold. Florida-based TJM Properties confirmed on Tuesday that it has sold the shuttered property to Colosseo Atlantic City Inc., an investment and construction firm based out of New York. Financial details were not disclosed.
The Atlantic Club was one of the first casinos in Atlantic City, opening in December 1980, but it will not be revived as a gambling venue. In fact, there is a deed restriction that prevents it from being a casino. Instead, Colosseo plans to reopen it as an 800-room hotel. The property will also include new dining and retail.
“It’s got a lot of renovating that needs to be done; that’s what we do,”Colosseo’s Rocco Sebastiani said. “We buy assets that need a lot of work and bring them up to market.”
The Atlantic Club is located at Boston Avenue and the Boardwalk, the south end of Atlantic City’s stretch of casinos (or west end, depending on how you look at a map).
Rummy Pandit, executive director of the Lloyd D. Levenson Institute of Gaming, Hospitality, and Tourism at Atlantic City’s Stockton University, told The Press of Atlantic City that the revived property could really help that end of the Boardwalk.
“If the property is marketed to a predefined segment, it’s going to be very successful,” he said. “Its location is amazing. … So this end of the Boardwalk would certainly benefit from that.”
City Council President Marty Small, Sr. said that the sale of the Atlantic Club is “great news for our city.”
The Atlantic Club closed in January 2014, the first of four Atlantic City casinos to close that year. A month prior, Judge Gloria M. Burns of U.S. Bankruptcy Court in Camden, New Jersey approved the sale of the casino for just $23.4 million to Caesars Entertainment and Tropicana Entertainment. Caesars paid $15 million for the property, while Tropicana paid the remainder for the slot machines and table games. Caesars removed many of the non-gambling assets of the casino and sent them to its four other local casinos.
There have been many near-deals to buy the Atlantic Club over the years. One of the most interesting to our readers was actually by the Rational Group in January 2013. Rational Group was at the time the parent company of PokerStars and Full Tilt Poker.
Back then, PokerStars had no presence in the United States. The Rational Group filed for an interim casino authorization with the New Jersey Division of Gaming Enforcement and was using the opportunity to try to re-enter the U.S. market. It wanted to rehab the casino and, of course, wanted to get in on the online poker market that was to launch later in the year.
A few months later, the deal fell through, likely scuttled by fears about PokerStars’ worthiness. The American Gaming Association filed a brief with the DGE and Casino Control Commission, protesting the Rational Group’s casino application because PokerStars continued to accept U.S. customers after the UIGEA passed in 2006. Some state legislators, including Assemblyman Ralph Caputo, took sides with the AGA, not wanting a company with PokerStars history of “criminal accusations and illegal gambling” to be able to own a casino in Atlantic City.