What Is YouTube Super Chat? Via YouTube’s Official Blog. YouTube’s newly launched Super Chat is a paid feature aimed to help creators make money on YouTube livestream. Viewers will be able to use real money to have a comment, known as a Super Chat, stand out in a livestream’s live chat to get an audience’s and an influencer’s attention. R/YouTube is for meta-discussion about YouTube as a platform - its features, bugs,business decisions, etc. This is a fan sub, not run or owned by YouTube!
On their official blog, YouTube announced to their over 1 billion users that they would be introducing Super Chat. This was a step to help YouTube channel holders to make money in a better way (as they say).
If you don’t know, Super Chat is a replacement of Fan Funding, a way that viewers used to donate to the creators.
In 2017, it joined advertisements (ads), channel memberships, the merchandise shelf, and YouTube Premium Revenue as one of the ways of making money on YouTube. This article is going to guide you on how to enable Super Chat on YouTube.
See also: How to limit mobile data usage on YouTube app
SuperChat connects content creators (owners of channels and video ‘uploaders’) with the fans. It works during live streams where those who are enjoying a live stream purchase a highlighted message. This message is given extra space and becomes so conspicuous so much that it is seen by everyone who is part of that live stream. The messages can remain highlighted for up to 5 hours.
As of 2019, SuperChat (and Super Stickers) had been made available in at least 60 countries all over the world. YouTube continues to grow this number to help creators join in on revenue making. The SuperChat enables your viewers (live stream ones) to donate to your channel.
To use SuperChat, you need to have met the following criteria:
Here are the steps to enable SuperChat for your channel. These are meant for desktop’s or laptop’s (Window, Mac or Linux) since it cannot be done through the app.
Now, whenever you go on a live stream, viewers will see on their screen that they can ‘Buy & Send’. They just need to enter their message then add a payment method. When this is done and they are billed, their message will be highlighted on the chats. The higher the amount of the SuperChat, the higher its message appears.
Profits made by YouTube creators can vary wildly. One way these people earn money is from views -- every time a viewer watches a video with an advertisement, the person gets a very small sum. On there own, each view is worth less than a penny. This can ad up, however, and some creators -- such as PewDiePie -- can earn millions of dollars each year.
Today, Google is introducing Super Chat, which is a new way for YouTube content creators to generate money. When a creator is hosting a live stream with chat, they can sell a 'Super Chat' to viewers. It is essentially a highlighted chat message, allowing the viewer to stand out from the non-paid users. In theory, this will help the viewer get noticed by the streamer, so that they can get a shout-out, or more easily get a question answered.
'Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator's attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages,' says Barbara Macdonald, YouTube Product Manager, Google.
Macdonald further shares, 'As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.'
This seems like a nice way to replace Fan Funding, as the viewer gets more out of the deal. In other words, it is more than just a donation by the fan or virtual begging by the content creator. Unfortunately, Super Chat is in Beta for now, and it is limited to certain YouTubers only. The true global rollout for most content creators will be on January 31.
Will you pay money for the opportunity of getting noticed by your favorite YouTuber (such as this guy)? Tell me in the comments.